Yeojin Bae infuses each of her collections with an edgy elegance and razor-sharp tailoring that reflects fashion at its chicest. The Korean-born Australian designer has gained a cult following for her stylish pieces distinct for their street glamour and innovative prints. Her instinctually conceived label has forged numerous connections. First and foremost her customers recognise the subtle sex appeal and clever classicism each of her pieces exude. She envisages women as intelligent, confident and independent and accordingly designs every collection informed by this philosophy.