Sally Koeswanto was graduated from the prestigious Whitehouse School of Design in Sydney in 1994 and while studying had the honour of representing Australian in the Smirnoff Fashion Awards. She was also a finalist in the Australian Cotton Foundation Awards. Upon returning to Indonesia in 1995, Sally Koeswanto opened her own fashion business in made-to-order clothing. After a numbers of successful solo fashion shows and her creative fashion outlook has led Sally Koeswanto to be a national style icon. Sally Koeswanto is on the cutting edge of Indonesian fashion, introducing unique and expressive elements into the national fashion industry.