Australian luxury brand GINGER & SMART is about creating inspiring product to a design-literate customer. Always sophisticated and sharply modern, ‘Chic, Modern and Effortlesss’ is the strict style mantra for each collection. The Fashion, Luxury Accessories and Spa collections are the happy result of the strict philosophies of luxury, quality and innovation. The label was founded in 2002 by Sydney-based sisters, Alexandra and Genevieve Smart out of the desire to combine family talent to build a strong fashion-lifestyle brand.