Creative. Fabulous. Feminine. The breathless label has always embraced the idea of the strong woman with an eye for something different and a penchant for beautiful design. The layers of texture and detail and the drama of the silhouettes are the cornerstone of the label and the signature that has been coveted by its followers for years. The proudly Western Australian designed and made label is full of pieces that one treasures for their creativity, originality and timeless statement. Head designer Robin Alexander joined the label in 2001 and took over the reins in 2007.