Fashion4Ward Launch

Sony launched the Fashion4Ward initiative, raising money for youth cancer treatment centers at Blue Hotel.. Host Alex Perry introduced ethereal collections from his own line as well as Collette Dinnigan and J’Aton while the Rogue Traders and Amy Meredith wowed the crowd. Australia's Next Top Model's Sarah Murdoch, Charlotte Dawson and Jez Smith were also there to support this cause.

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Added: 10/07/2010

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